One of the smartest online marketing strategies for your dental practice is creating a Facebook page. Because Facebook is the largest and most popular social network, it makes it easy for you to increase your clinic’s visibility and potentially meet new patients while also building a community.
If you’re unsure about creating a Facebook page for your dental clinic, consider this: Facebook has over 901 million users who are active on the site for at least 20 minutes per day. So what better way could there be to communicate with your current patients while also generating word-of-mouth about your dental practice with potential new patients?
The first step in your online marketing journey with Facebook is to create a business page. Don’t use your personal page for your dental clinic. Facebook’s business features offer more ways to reach your target audience than a personal page does, so take advantage of these benefits.
Once you have your business Facebook page created, here are some of the following steps you can take to make it stand out:
Now that you’ve created an attention-grabbing Facebook page, it’s time to start posting and building your community!
It’s a good idea to create a content calendar for your dental practice to help you plan what to post and when to post it so you’re consistent throughout the month. Remember, the more often you post on Facebook, the more engagement you’ll create with your community, hopefully leading to more referrals and meeting new patients.
Here are some quick post ideas that you can add to your content calendar:
Be sure to let your current patients know about your Facebook page and invite them to follow it. This will help you build more exposure to your page for potential new patients.
Take some time to research your content so you can ensure what you’re offering is relevant and engaging for your community. Then, create a mix of fun and informative posts, so your content provides helpful information and keeps your community coming back for more.
Visit some other dental practice Facebook pages to see what they’re posting and how it’s working for them.
Remember, the more inspired people are to share your content, the better your chances of meeting more potential new patients.
Advertising on Facebook is an excellent way to target particular markets or highlight specific services or products.
If you’d like to learn more about marketing your dental practice with Facebook or by using other online strategies, Great Dental Websites would love to talk with you.