Familiar with AIDA? Now you can build marketing strategies through your website,  SEO, Paid Search Advertising, and more. 

The AIDA model was created over 100 years ago, but its principles are still applicable to modern digital marketing! Read this post to learn more.

Understanding your target market is essential, so here are few tips to consider for reaching millennial and genz patients when planning your marketing strategy.

Pay-per-click (PPC) advertising can be an effective marketing strategy for dental clinics because it can create fast results while helping you achieve many different types of goals.

You may be competing in a saturated market that makes it difficult to stand out. But there are a few things you can do to successfully attract the new patients you want to see even in a cluttered market.

Today, even with digital marketing and information at our fingertips, referrals still are a great way to meet new patients.

With everyone focused on digital marketing and social media, it may seem like direct mail may no longer be relevant. However, this time-tested marketing option may not be as outdated as you think.

Help patients keep their appointments and improve your daily sales goals with these 5 tips.

The highly anticipated Google Page Experience update coming in June.

Read on to find out what you should know.

Acquiring backlinks is one way to improve your search engine ranking and ensure that patients find you.