In today’s busy world of online marketing, a website is a must for any business looking to grow; but it’s essential for general dentists and dental specialists. This is because most potential new patients will turn to the internet when looking for a new dentist or needing specialised dental care.
Whether you’re a general dentist or a specialist, a website is an effective way to provide information quickly to potential (and current) patients, establishing you as the expert they need for their dental care.
Whether you seek professional help or build your website on your own, there are a few factors to consider:
General dentists perform a wide array of services for their patients that help them to achieve and maintain healthy smiles. A good rule of thumb is to choose around ten services that your dental practice focuses on or that you love to do.
If you love oral surgery, include informative service pages about tooth extraction, dental implants, and the other surgical service you offer. Maybe your focus is full mouth reconstruction; then your service pages should discuss porcelain crowns, veneers, and the dental implants you would use to help a patient reclaim their smile.
There are many of these services that you can combine, such as things like dental sealants or fluoride treatments, that you could include on a preventive dentistry service page. Or teeth whitening, porcelain veneers, and dental bonding could all be discussed on a cosmetic dentistry page.
If you provide a specialised service that other practices aren’t offering in your area, such as treatment for sleep apnea or platelet-rich plasma (PRP) therapy, be sure to highlight those procedures.
Your service pages should emphasise what’s great about your dental practice and what sets you apart from other clinics in the area.
Specialised dentists, such as endodontists, orthodontists, oral surgeons, pediatric dentists, and periodontists, won’t need as many service pages to highlight their talents. Perhaps around five to seven is sufficient.
Specialists need to focus their service pages on discussing the procedures they offer in a friendly and non-threatening manner. In fact, your website is an excellent place to dispel fears patients may have about procedures like root canals, tooth extraction, or gum surgery that may be holding them back from getting the treatment they really need. Use this opportunity to explain how you can help anxious patients comfortably receive their dental care.
Besides engaging, informative, and reader-friendly service pages, your dental website should include:
Content is king when you’re marketing online, and Google rewards original and relevant content with higher rankings in the search engine. This translates to more traffic to your website, increased visibility, and the potential to meet more new patients.
Cutting and pasting someone else’s content doesn’t accurately portray your dental practice and what you have to offer, so don’t do it.
Whether your dental practice is general or specialised, carefully choose the images, you include on your website.
Graphic images of procedures may be interesting to you but could scare away potential patients. Instead, keep images friendly and non-threatening.
Choose images representing your patient demographic, like seniors, families, or different ethnicities, so everyone feels welcome at your dental clinic.
If you need to design or update your website, your team at GDW can help. Contact us to learn more about the right marketing strategies for your dental practice.