Dental PPC Can Help Attract a Steady Stream of Patients

Dental PPC is a targeted online marketing service that displays ads at the top of search results when a new patient is searching for a specific keyword like “Dentist near me” or “Invisalign Chatswood.” You only pay for the advertisement when someone interacts with your ads, either by clicking through to your site or calling your dental clinic from the ad. This makes it easy for your dental practice to control marketing costs. Organic SEO is one of the cheapest ways to get noticed, but it can take time for it to achieve the maximum benefits. Pay-Per-Click ads allow you to hit the front page of search engines, like Google, right away
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Attract the Patients You Want

Promote Services
PPC advertising is the best way to focus on specific services that you want to expand. You can run specific campaigns designed to target and promote certain services to bring in more emergency patients or implant cases, for example.
Quick Results
Most paid search campaigns are consistently performing after two months, although in some cases, results may even be seen within days.
Know Exact ROI
Dental PPC makes it easier to know and understand, down to the penny, how much it costs to attract each new patient, unlike more nuanced marketing campaigns.
Advertise Specials
Paid search (PPC) for dentists is a great way to advertise short term specials or ongoing new patient specials. You can focus on promoting services like Invisalign or teeth whitening through a special offer.
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Frequently asked questions

Read through related FAQs to get answers to some of our most common questions. If you can't find the answer to your question, please contact us.

How does the bidding process work in a PPC campaign?

The bidding starts once a user has searched for something on Google. There is limited ad space, so Google looks for the most relevant ad for whatever the user is searching for. 

To determine which ads will display, Google looks at your quality score which, according to WordStream, is defined as “Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.”

Google uses your quality score as a way of deciding which ads make the most sense for the given search result. Quality score is based on multiple factors including relevance of each keyword to its ad group, click-through rate, landing page quality, relevance of your ad text, and your historical AdWords account performance. Marketers assume that the click-through rate has the most significant impact on your quality score, but unfortunately, only Google knows the weight of each factor. This makes it hard to pinpoint exactly what causes a low-quality score. 

A good rule of thumb with your digital marketing strategies is to make sure you’re targeting the right audience with content and ads that match what they’re looking for. 

How do I know if my campaign is working?

Dental PPC offers the benefit of knowing exactly how much it costs to bring in that new patient. Our team will also ensure that you’re receiving relevant calls that you can access and review for training new team members. 

Each month, you’ll participate in marketing coaching calls and you'll receive a report with the cost of each campaign as well as the results achieved for your review. Our team will also make recommendations or offer strategies during monthly calls so you can make decisions on what to do to increase your new patient numbers.

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