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Crafting Your Website Series: Part 4 – FAQs

Adding a Frequently Asked Questions (FAQ) page to your website is essential for several reasons.

First, it’s a page that provides invaluable information to your patients by answering their questions. 

Next, it’s a great way to incorporate keywords into your website that will help optimise it for patient searches, making it easier for them to find you.

Finally, it helps lighten the workload for your front desk staff, and they receive fewer phone calls when patients can easily find the answers they need online for themselves.

How to Create an Effective FAQ Page

Now that you know how and why an FAQ page is necessary and helpful, let’s talk about how to create one that’s effective for your patients.

Step #1: Gather Data on the Questions You Hear Most

What are the questions you hear most from patients? Write them down. Speak to your front desk team and have them list the questions they answer most.

Once you collect this information, you’ll have a good idea of some questions to include on your FAQ page. Then you can present your FAQs in a question then answer format.

Step #2: Write Simple Answers to Your FAQs

It’s important to spend time writing clear and concise answers to your FAQ questions. It’s unnecessary to include a lot of extra information in your FAQs. You can always link to different service pages on your website that provide more in-depth information about services or procedures at your dental practice.

Avoid using industry terminology. Answer these questions as you would if you talked directly to your patient. Keep FAQs simple, concise, and straightforward.

Step #3: Optimise Your FAQs for SEO

FAQs are an excellent opportunity to include keywords your patients might be using to find you, improving your search engine rankings.

For example, you might have an FAQ about dental implants that looks like this: How expensive are dental implants? 

You might consider including a geo-modifier in this question to strengthen your dental implant keyword. For example, this might look like this: How expensive are dental implants in West Perth?

Then you can also include keywords and geo modifiers in your answer. For example, the answer to your FAQ might start like this: Dental implants in West Perth vary in cost depending on each patient’s unique and specific needs. And then, you can expand on the importance of an initial evaluation for dental implants.

Step #4: Make Your FAQs Easy to Navigate

Be sure your FAQs are easy to find on your website and simple to navigate so your patients don’t have to scroll through information that doesn’t interest them.

You can create an FAQ page that has all of the questions and answers presented together, so it’s easy for your patients to find the information they’re looking for.

Final Thoughts on Your FAQ Page

Including an FAQ page on your website is genuinely beneficial for your dental practice. It’s something you can easily create and continue to update as needed.

If you need help with your FAQ page or other aspects of your website, GDW is here for you. Contact us with your questions. 

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