How to Create Effective PPC Ads for Your Dental Practice
Great Dental Websites

Pay-per-click (PPC) advertising can be an effective marketing strategy for dental clinics because it can create fast results while helping you achieve many different types of goals, such as:

  • Creating new leads
  • Increasing traffic to your website
  • Creating conversions, which equals new patients
  • Improving your visibility
  • Helping you grow your dental practice

PPC isn’t overly complicated or hard to manage either, but you have to know where to begin. So here are some tips to help you start creating an effective pay-per-click campaign for your dental practice.

#1: Optimise Your Website


This is the first critical step to creating an effective PPC campaign. The reason it’s vital is that when a prospective new patient clicks your ad, they’re going to arrive on your landing page. This landing page should coincide with your ad and give them the information they’re looking for; otherwise, they’re likely to leave your website (or bounce).

For example, suppose you’re targeting your ad for dental implants. In that case, you may want to have prospects land on the dental implants service page on your website where you explain the procedure, its cost, and how they can contact you if they’re interested in learning more about dental implants.

Another way you should optimise your website is for performance. If your prospective patient lands on a slow to load page or a page that doesn’t work well with a mobile device, they will likely bounce. So be sure that you optimise your website for both mobile and desktop devices.

Consider these tips when you create your landing page:

  • Write straightforward copy with headlines that attract attention
  • Keep your design simple
  • Utilise videos and images to grab attention
  • Don’t forget to include contact information

#2: Create Your Budget and Bidding Strategy

creating a budget

The good news is that a PPC campaign doesn’t require an enormous budget to be successful, and it’s easy to keep a close eye on how much you’re spending because you can decide exactly what your bid will be.

When selecting your bidding strategy, the first choice you’ll make is between manual or automated bidding.

Manual bidding can be ideal for those who are new to PPC marketing or who have a smaller budget. It’s helpful because you can set a cap on what you’ll pay for each click, but the downside is that you won’t be able to optimise your bids.

Automated bidding offers several different strategies based on your goals for your outcome. Automated billing may cost a little more. Still, it will reduce the time you need to spend managing your PPC campaign. This may be a good strategy for those with a little more room in their marketing budgets. 

#3: Use Keywords Strategically to Create an Amazing Ad

Keyword research

Keywords are the most crucial part of your PPC campaign. Choosing the right keywords can help you receive more views and achieve more click-throughs to your website, resulting in more traffic and conversions.

Here are some tips to consider when you’re choosing keywords for your PPC campaign:

  • Choose keywords with geo modifiers, such as Sydney implant dentist
  • Be specific with your keyword choice, for example, Sydney cosmetic dentist instead of Sydney dentist
  • Use keyword tools to help you identify significant keywords (Google, SEMrush, or Moz have great keyword tools)
  • Check out your competition’s keywords
  • Think about the words your patients might use when searching the internet

Once you’ve determined your keywords, it’s time to create your ad. Again, keep it short and get to the point. You don’t have a lot of time to convey your message. 

You might want to consider grabbing your prospective patient’s attention with a special offer or discount.

Make sure to share with your viewers how your particular service or offer will benefit them. Don’t forget to invite them to contact you by including your dental practice contact information.

#4: Track Your Ad’s Performance

tracking results

One of the most critical aspects of a marketing campaign is to monitor and track your results. The same is true for a PPC campaign. You don’t want to pour money into an ad campaign that isn’t yielding results.

Measure how your ad is performing weekly or monthly so you can make appropriate changes if you aren’t achieving your desired results.

Final Thoughts

PPC can be a very effective marketing strategy for your dental clinic if you follow the steps and keep these things in mind:

  1. Optimise your landing page
  2. Create a budget and choose a bidding strategy
  3. Research and select the right keywords
  4. Create your attention-grabbing ad
  5. Measure your success and make changes as needed

Good luck and happy advertising!

Great Dental Websites
Great Dental Websites helps dentists realize the greatest return on their local digital marketing investment through world-class marketing services and an intuitive, dental-specific website management platform. Since 2007, we have designed unique, modern dental websites for over 900 practices in the US, Canada, Australia, and New Zealand.

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