Whether it’s called ‘Our Mission,’ ‘About Us,’ or ‘Get to Know Us,’ next to your home page, the about page is one of your website's most highly visited pages. This is because most people want to get to know and learn more about who they’re doing business with, and this is especially true of their health care providers.
When potential patients choose a dentist or other healthcare professional to work with, they want to feel a connection that will allow them to build trust and hopefully a long-term relationship with that provider. The about page will help you do this.
The about page includes content where you introduce yourself and your team to potential patients. You can use content or photos to go more in-depth into your personal story or share practice history on this page. It’s also nice to include pictures and information about your team members so patients can put faces with names and feel like they’re getting to know you and your dental clinic better.
While this is an excellent opportunity for sharing your own story and mission, the about page is really for your patients to help them meet you and build a connection with your dental practice. Unfortunately, though, it is often a page that is overlooked or done quickly without much thought, which is a mistake. If you rush through it, you may miss the significant opportunity to make the connections that bring new patients into your dental clinic.
When you're writing your about page, there are some things to keep in mind. First, you want to be genuine and authentic when giving them a look into your world.
Consider including information about your team. For example, including photos, videos, or personal quotes from each team member can help potential patients get to know them better.
With these things in mind, it’s time to start creating your content. Here are some tips to get you started writing your about page:
Don’t miss out on this excellent opportunity to highlight your dental practice and team. Spend some time thinking about how you can make your about page unique and engaging, and you’ll reap the rewards later when you meet more new patients.
If you need help, enlist an experienced team like GDW to help you create your website content.