3 Ways You Can Revamp Your Clinic’s Marketing Strategy
It’s easy to get caught up in a busy schedule and to let your clinic’s marketing strategy fall by the wayside. Here at Great Dental Websites, we encourage you to consider your current marketing plan and make it a resolution to revamp and update your current strategy. Here are three easy ways to take your marketing efforts to the next level:
1. Commit To Existing Campaigns
Did you know it can take 6-9 months before you start seeing results from your SEO campaign? In more competitive regions, growth may not even occur until the 9-12 month mark.
If you recently started an SEO campaign, and you’re unhappy with your results so far, you may be thinking about cancelling this service come the new year. But as these statistics have shown us, that could largely be a disadvantageous marketing move, as many clients see results after several months of SEO maintenance.
2. Get Serious About Your Reviews
You may have an excellent, top-of-the-line clinic with amazing staff, and patients who never have second thoughts on their choice of doctor. But if no one is leaving reviews online, prospective clients will have no way of knowing this. While of course, it is necessary to list and discuss your services on your website, Small Business Trends reports that 3 in 5 online consumers trust online reviews as much as they’d trust a recommendation from a friend in real life.
Consequently, it is incredibly important to work on accumulating positive reviews. Online reviews, especially with Google My Business and Yelp, are a major ranking factor for your website. If you’re not currently taking action in regards to your reviews, we highly suggest you start as soon as possible.
3. Start a Referral Programme
Regardless of how comprehensive and popular your services are, getting referrals takes action. When nearly 18% of dental patients rely on recommendations from family and friends, it’s especially important to make sure you are asking your clients for referrals.
Of course, nobody likes asking for referrals and it can even be nerve-wracking for some. That’s why now is a great time to start thinking about how and when you might ask a patient for one so that when the new year rolls around, you’re fully prepared to start implementing your new marketing strategies.
For more ideas on how you can improve your dental website and clinic in the new year, feel free to contact us at GDW by phone at+61 2 8935 0600 or by email at firstname.lastname@example.org.