When potential patients search for a dentist in your community and land on your website, how likely are they to stay? Part of keeping a potential patient on your site depends on how easy it is to use and eye-catching graphics. Another aspect to consider is the language on your website. Is it easy to […]

First impressions matter – and your website is no exception. Your practice’s website is the first glimpse into your business for several of your future patients. That being said, for every patient who logs on to your site and fills out the contact form, many others don’t.   Turning those who don’t into those who […]

Stake Your Claim When dentists and clinic managers opt for custom copywriting whilst planning their new websites, a unique opportunity to personalise your small piece of Internet real estate arises. Not Your Average Dental Content If you choose a professional copywriter to compose your online content, you can expect a personal touch beginning with a […]

A well designed and effective website is a powerful tool to have, but it’s only 1 piece of the puzzle. Before patients even find your site, they’re searching Google and other search engines for local dentists. The practice that shows up first captures 30% of the traffic in results, with second and third claiming 17% […]

In 2000, the average person saw over 200 ads a day and advertisers had 12 seconds to capture their attention. In 2016, the average person now sees as many as 5,000 a day and advertisers now only have 8 seconds before they lose the attention of that person. What does your website say about you […]

Each practice is unique in their own way and this should be reflected in their brand style guide and the way they execute it.  Some practices only make it about the visual aspect of their brand, while others include more background information and the tone of voice of their business. Estimate what elements you would […]