When dentists and clinic managers opt for custom copywriting whilst planning their new websites, a unique opportunity to personalise your small piece of Internet real estate arises.
If you choose a professional copywriter to compose your online content, you can expect a personal touch beginning with a copywriting discovery call. During this conversation, you will have an opportunity to discuss your clinic, your practice philosophy and what sets you apart from other dental surgeries in your area.
We encourage you to share information about your ideal patient, your demographic and your clinic culture. Additionally, your writer will likely enquire regarding services you enjoy, services that deliver high production or those services you might wish to promote so that we can customise the copywriting toward your professional focus.
Individually, these small details might seem insignificant, but collectively they assemble a vivid image of who you are and what you are trying to accomplish in your community.
The goal of a dental website is to make it easy for new patients to find you on the web so that they will pick up the phone and call your office to arrange an appointment. If patients are finding your site but you do not have a steady flow of new patients, it’s time to take a look at your website and identify areas for improvement.
At Great Dental Websites, our writers each have different writing styles but unite in the philosophy to avoid words and phrases that cause anxiety for patients. Additionally, copy should be practical When discussing a procedure, what are the benefits to the patient? What are they to expect during their procedure? Using the nuances of language to describe treatment in the most gentle of ways provides information without stress.
Patients are not our only audience, however. Google monitors the content on your website regularly. Having abundant, high-quality, original content relevant to your practice can boost your rankings and give you a competitive edge.
Our team stays on top of the latest best practices outlined by Google along with content recommendations, minimising the effort required by you or your team.
How old is your website? If dry language or copied and pasted text fills the pages of your current website, give us a call +61 2 8935 0600 or stop by the website to learn more about custom content and design to update your online presence and attract quality new patients.