These days, it can be a challenge to stand out on the internet. Most of us agree that having a website is essential for attracting new patients and engaging with your established patient base. However, what can you do to make your website memorable, so it stands out from the rest?
Here are some ideas.
Colours make us feel emotions like calm, happy, or energetic, just to name a few. This is why carefully choosing colours for your website is important.
Think about the atmosphere of your practice. Are you looking to create a relaxing, spa-like environment for patients? Or maybe you have a fun and upbeat pediatric practice? Perhaps you’re looking to cater to high-end patients? These dental practices have very different tones and environments that can direct the colour choice for your website.
A calming atmosphere may call for more muted colours like greens and blues. At the same time, a practice with a fun and upbeat personality could benefit from bolder colours like yellow, orange, or magenta.
Troublesome colours for dental clinics to avoid could be bold colours like red or black. Red could invoke thoughts of blood, which could create anxiety for some patients.
The colours of your logo and website will help set the tone for the environment you created in your dental clinic.
We’ve all used websites that are tough to navigate, which usually ends in frustration. When you can’t easily find the information you’re looking for, the tendency for most people is to move on to a different website.
You might help keep patients on your website longer by making your website clear and concise with easy access to informative service pages through links and menu tabs.
When you give your patients the information and guidance they’re looking for, they may be more likely to schedule an appointment with your clinic.
It is also important that the content on your website reflects the personality of your practice. A practice catering to more high-end patients may benefit from formal content that is more informative, while a pediatric practice may want warm, friendly, and fun content.
Whatever tone you choose to pursue, it’s important to make sure that your content is original, relevant, and provides your patients with the information they’re looking for.
One thing to consider for your website is using custom photography. This could include pictures of your family, team, dental clinic, and even your patients. If you’re in a unique geographical location, custom photos will help to highlight your setting.
Custom photos add a personalised touch to your website and help prospective patients to feel a connection with you before they even meet you in person. Patients may also feel more comfortable visiting a clinic they’ve seen pictures of beforehand, so they know what to expect.
Like custom photos, personalised videos help prospective patients get to know you by hearing from you or your team before meeting you. A welcome video on your home page goes a long way in beginning to build a relationship with your patients before you even meet them.
You might also consider informative videos on your service pages to help patients learn about certain procedures that you offer.
Even if you’ve spent time on your website in the past if it’s been a few years, it may be time for an update. It’s a good time to redo your website if:
An updated or new website may be able to help you reach your practice goals for 2021.
