We don’t want to ruin the suspense for you, but the answer is – yes!
Creating a blog for your website is one of the most effective ways to up your SEO game and increase or secure your top-ranking each month. Blogging is also an excellent way to connect with your patients and share information that may be of interest to them.
If you’re considering adding one or two blogs to your website each month, here are some helpful tips to consider when you’re creating your own content.
When you’re writing a blog, keep in mind that it needs these things:
Original Content: Don’t cut and paste information from other websites. Both Google and your patients will appreciate content written in your natural voice.
300+ Words: Make it your goal to write at least 300 words for your post. Higher word counts get even more traffic, so write more if you can. If it’s something you’re really interested in, go for it and write a longer blog, which can be a valuable resource for your patients and other professionals.
Use a Conversational Tone: Write your post like you would talk with your patients at your dental clinic. Getting too clinical or using medical or dental jargon can cause the reader’s attention to drift away.
Once you decide what to write about, consider what your patients might like to hear about. This could include:
Change your topics each month to keep things interesting and your readers engaged. For example, in March, you might discuss the advantages of dental implants, and in April, you can report on the speaking you did at the local elementary school.
Keep the titles of your blogs concise yet interesting. Be sure to let your reader know what the blog is about.
Use headers throughout your content to break it up and add interest. Headers can be similar to your title, formulated as questions, or numbered as tips or lists, such as:
Tooth loss impacts your health in these ways:
If writing blogs every month is not your thing, an SEO company can do the heavy lifting for you. You can expect keyword-rich, original, and engaging content for your patients each month that will score rankings when you work with an SEO professional.