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What Is PPC?

Last updated on November 6th, 2020Navigating the world of digital marketing can be challenging for a small business – there’s a lot to it, and it’s changing at a dizzying rate. With so many ways to market your practice online, it can seem overwhelming. The many options include PPC, which stands for pay-per-click. What is […]

Getting the Most Out of Your Practice’s Facebook Page

Facebook's intent is to connect as many people through the web as possible. When bringing awareness to your dental practice, Facebook can be a valuable tool that increases online traffic to your site. To get the most from your practice’s Facebook page, take some time to fine-tune essential details that help your page attract loyal […]

Why It's Important to Have a Responsive Website

As a company whose primary focus is building user-friendly websites, we have seen several changes in website functionalities over the years. As a result, we’ve consistently made changes to our platform to accommodate these functionalities. One of the bigger changes we’ve seen is the rise of mobile usage and the importance of having a “responsive” […]

New GMB Features

Last updated on November 6th, 2020Google My Business, over the last few years, has become an entity that we must cohabit with as business owners, users of the internet, and humans. And by cohabit, we more so mean we are often at their beck and call, quickly springing to our computers to respond to updates […]

The Importance of Online Citations for SEO

Last updated on November 3rd, 2020Why Are Citations Important? You have decided you want to start an SEO campaign and you want your dental practice to rank highly on search engines such as Google and Bing. Where do you start? One of the more important factors of SEO is building citations. A citation is a […]

Google’s Review Policy Changes

As of April 12th, 2018 Google changed their review guidelines to state that review-gating is no longer allowed. These guidelines now read: “Don’t discourage or prohibit negative reviews or selectively solicit reviews from customers.” Many of our clients use 3rd party review platforms to help them generate reviews from their patients. A large percentage of […]

What to Expect from Account Management Calls

For any clients, new or old, who have thought about using an account manager, you may have wondered, “What is account management and do I need it?” Our account management services aren’t right for everyone, but it can be extremely helpful in creating a successful campaign and maintaining a beautiful website for many of our […]

4 Ways To Build a Stronger Local Brand And Why It Matters

Showing up in Google search results can be difficult. There are so many factors that affect the way your site ranks that it can appear overwhelming. When coming up with a strategy to improve your site’s SEO, you might want to start by thinking locally! While ranking organically is certainly important, ranking locally might be […]

How Optimizing for Sub-Locations Can Improve an SEO Campaign

Last updated on November 6th, 2020Here at Great Dental Websites, we provide SEO for practices in all types of markets. When it comes to dentists who are located in larger cities, a specific common concern tends to arise when campaigns begin to gain traction. It usually goes something like this: “I want to be ranked […]

Making Your Practice Stand Out from the Crowd

One of the challenges in dental marketing is identifying what makes one practice different from another. A patient can go to just about any dentist in town for a filling, crown, or root canal, so why should they choose yours? The truth is that every practice has something special to offer. The key is identifying […]

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