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How Do I Know When I Need To Redesign My Site?

Anyone who has a website has asked themselves this question before, whether your site is eight years old or two. When is it time for an overhaul of my site? Unfortunately, there isn’t a one-size-fits-all answer because it depends on the age of your site, what industry you’re in, and what your patients need or […]

[Infographic] How To Build A Loyal Patient Base

Oftentimes a dentist's biggest concern is his or her ability to attract new patients. In reality, the ability to get those patients back in the door for a second, third, or fourth visit is what provides your business with the loyal patient base and recurring revenue every practice needs to truly be successful. Keep this […]

Is Clinical Language Confusing Your Patients?

Between your years of study to become a dentist and your years of practice, you are well-versed in the language of dentistry and medicine. Because of this fluency, however, it’s difficult sometimes to recognize which words might cause confusion or misunderstanding for your patients. This isn’t a failing on your part; it’s simply a fact […]

New Platform Updates: Patient Info Section, Scheduling Systems, and Staff Services

You asked and we delivered! Here are our newest GDW platform updates: - Patient Info Dropdown - After dozens of requests and a lot of research, experimenting, and building, we’re proud to release our “Patient Information” section of our websites. While some of it includes simple reorganization of pages like forms and insurance, we’ve also […]

Does Your Dental Website Build Trust?

When a family shops for dental care, they are making an important decision. But unlike many other important financial decisions, these shoppers aren’t buying something tangible. You can’t exactly take a root canal for a test drive after all. This is one of the biggest challenges when it comes to marketing for dentists and other […]

How To Use Your FAQ Page To Drive Traffic

FAQ pages, though seemingly simple, can provide significant value to your customers and your business. A well-thought-out FAQ page will not only help you answer your customers’ questions, but can also save you time, establish your expertise, and drive traffic to your website. The Purpose of FAQs FAQ pages typically consist of answers to common […]

Health Literacy: Is Your Website Patient Friendly?

When potential patients search for a dentist in your community and land on your website, how likely are they to stay? Part of keeping a potential patient on your site depends on how easy it is to use and eye-catching graphics. Another aspect to consider is the language on your website. Is it easy to […]

3 SEO Errors Commonly Found on Dental Websites

First impressions matter – and your website is no exception. Your practice’s website is the first glimpse into your business for several of your future patients. That being said, for every patient who logs on to your site and fills out the contact form, many others don’t.   Turning those who don’t into those who […]


Stake Your Claim When dentists and clinic managers opt for custom copywriting whilst planning their new websites, a unique opportunity to personalise your small piece of Internet real estate arises. Not Your Average Dental Content If you choose a professional copywriter to compose your online content, you can expect a personal touch beginning with a […]

Building Your Reputation

A well designed and effective website is a powerful tool to have, but it’s only 1 piece of the puzzle. Before patients even find your site, they’re searching Google and other search engines for local dentists. The practice that shows up first captures 30% of the traffic in results, with second and third claiming 17% […]

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