When a family shops for dental care, they are making an important decision. But unlike many other important financial decisions, these shoppers aren’t buying something tangible. You can’t exactly take a root canal for a test drive after all. This is one of the biggest challenges when it comes to marketing for dentists and other […]
FAQ pages, though seemingly simple, can provide significant value to your customers and your business. A well-thought-out FAQ page will not only help you answer your customers’ questions, but can also save you time, establish your expertise, and drive traffic to your website. The Purpose of FAQs FAQ pages typically consist of answers to common […]
When potential patients search for a dentist in your community and land on your website, how likely are they to stay? Part of keeping a potential patient on your site depends on how easy it is to use and eye-catching graphics. Another aspect to consider is the language on your website. Is it easy to […]
First impressions matter – and your website is no exception. Your practice’s website is the first glimpse into your business for several of your future patients. That being said, for every patient who logs on to your site and fills out the contact form, many others don’t. Turning those who don’t into those who […]
Stake Your Claim When dentists and clinic managers opt for custom copywriting whilst planning their new websites, a unique opportunity to personalise your small piece of Internet real estate arises. Not Your Average Dental Content If you choose a professional copywriter to compose your online content, you can expect a personal touch beginning with a […]
A well designed and effective website is a powerful tool to have, but it’s only 1 piece of the puzzle. Before patients even find your site, they’re searching Google and other search engines for local dentists. The practice that shows up first captures 30% of the traffic in results, with second and third claiming 17% […]
In 2000, the average person saw over 200 ads a day and advertisers had 12 seconds to capture their attention. In 2016, the average person now sees as many as 5,000 a day and advertisers now only have 8 seconds before they lose the attention of that person. What does your website say about you […]
Each practice is unique in their own way and this should be reflected in their brand style guide and the way they execute it. Some practices only make it about the visual aspect of their brand, while others include more background information and the tone of voice of their business. Estimate what elements you would […]
