As of April 12th, 2018 Google changed their review guidelines to state that review-gating is no longer allowed. These guidelines now read: “Don’t discourage or prohibit negative reviews or selectively solicit reviews from customers.” Many of our clients use 3rd party review platforms to help them generate reviews from their patients. A large percentage of […]
For any clients, new or old, who have thought about using an account manager, you may have wondered, “What is account management and do I need it?” Our account management services aren’t right for everyone, but it can be extremely helpful in creating a successful campaign and maintaining a beautiful website for many of our […]
Showing up in Google search results can be difficult. There are so many factors that affect the way your site ranks that it can appear overwhelming. When coming up with a strategy to improve your site’s SEO, you might want to start by thinking locally! While ranking organically is certainly important, ranking locally might be […]
Here at Great Dental Websites, we provide SEO for practices in all types of markets. When it comes to dentists who are located in larger cities, a specific common concern tends to arise when campaigns begin to gain traction. It usually goes something like this: “I want to be ranked number one in (insert city […]
One of the challenges in dental marketing is identifying what makes one practice different from another. A patient can go to just about any dentist in town for a filling, crown, or root canal, so why should they choose yours? The truth is that every practice has something special to offer. The key is identifying […]
Over the weekend, many of our clients received emails that look like this: Though the timing was unexpected, the action was not. Over the last several years, we’ve seen Google start to phase out more and more of Google+ features in favor of Google My Business (GMB) listings. With recent changes including the addition of […]
For clients who are either doing a Full SEO Setup or Ongoing SEO management with us, you may have heard us mention practitioner listings and practice listings, especially regarding Google My Business. In medical fields such as dentistry, knowing the difference between these two is very important. Quickly, these two types of listings can be […]
Anyone who has a website has asked themselves this question before, whether your site is eight years old or two. When is it time for an overhaul of my site? Unfortunately, there isn’t a one-size-fits-all answer because it depends on the age of your site, what industry you’re in, and what your patients need or […]
Oftentimes a dentist's biggest concern is his or her ability to attract new patients. In reality, the ability to get those patients back in the door for a second, third, or fourth visit is what provides your business with the loyal patient base and recurring revenue every practice needs to truly be successful. Keep this […]
Between your years of study to become a dentist and your years of practice, you are well-versed in the language of dentistry and medicine. Because of this fluency, however, it’s difficult sometimes to recognize which words might cause confusion or misunderstanding for your patients. This isn’t a failing on your part; it’s simply a fact […]
