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Last updated on November 3rd, 2020Stake Your Claim When dentists and clinic managers opt for custom copywriting whilst planning their new websites, a unique opportunity to personalise your small piece of Internet real estate arises. Not Your Average Dental Content If you choose a professional copywriter to compose your online content, you can expect a […]

Building Your Reputation

Last updated on November 3rd, 2020A well designed and effective website is a powerful tool to have, but it’s only 1 piece of the puzzle. Before patients even find your site, they’re searching Google and other search engines for local dentists. The practice that shows up first captures 30% of the traffic in results, with […]

What Makes a Good Dental Website - Visually?

Last updated on November 6th, 2020In 2000, the average person saw over 200 ads a day and advertisers had 12 seconds to capture their attention. In 2016, the average person now sees as many as 5,000 a day and advertisers now only have 8 seconds before they lose the attention of that person. What does […]

Creating a Branding Guide

Last updated on November 3rd, 2020Each practice is unique in their own way and this should be reflected in their brand style guide and the way they execute it.  Some practices only make it about the visual aspect of their brand, while others include more background information and the tone of voice of their business. […]

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