Over the last few months, you may have noticed a change in the way reviews are submitted and rated on Facebook. In September, Facebook introduced its new review system called ‘recommendations’. Instead of rating a service between one and five stars, you are now asked to simply indicate whether or not you would recommend the business […]

The primary goal of any well-planned online marketing strategy is to bring more new patients into the practice. Beyond that, ranking well in search engines such as Google will help your dental clinic gain recognition within your community. A strong Google My Business listing is part of gaining online visibility, and new features to take […]

When a practice begins a marketing campaign involving SEO or PPC, oftentimes, one of the first goals they mention is ranking well on the Google search results page. It’s no secret that a businesses ranking well on a search engine results page can have significant impacts on conversions, and traffic to their website, but what […]

If you’ve been paying attention to your business page on Facebook in the past few weeks, you might have noticed a big change to your review section. As of this month, Facebook has revamped its review system and has changed it to “Recommendations.” One in three Facebook users use the platform to get recommendations from friends […]

There are a few easy ways to tell if your website needs to be updated to match best practices, user-friendliness, and functionality. Keep this eBook handy when evaluating your website!

Navigating the world of digital marketing can be challenging for a small business – there’s a lot to it, and it’s changing at a dizzying rate. With so many ways to market your practice online, it can seem overwhelming. The many options include PPC, which stands for pay-per-click. What is PPC, and is it right […]

Facebook's intent is to connect as many people through the web as possible. When bringing awareness to your dental practice, Facebook can be a valuable tool that increases online traffic to your site. To get the most from your practice’s Facebook page, take some time to fine-tune essential details that help your page attract loyal […]

As a company whose primary focus is building user-friendly websites, we have seen several changes in website functionalities over the years. As a result, we’ve consistently made changes to our platform to accommodate these functionalities. One of the bigger changes we’ve seen is the rise of mobile usage and the importance of having a “responsive” […]

Google My Business, over the last few years, has become an entity that we must cohabit with as business owners, users of the internet, and humans. And by cohabit, we more so mean we are often at their beck and call, quickly springing to our computers to respond to updates to the Google algorithm or […]

Why Are Citations Important? You have decided you want to start an SEO campaign and you want your dental practice to rank highly on search engines such as Google and Bing. Where do you start? One of the more important factors of SEO is building citations. A citation is a listing on an online directory […]