You’ve created a stunning website with a unique design and logo. You’ve filled it with reader-friendly, informative content focused on search engine optimisation (SEO). Now that you’ve successfully gotten your website up and running, you should start meeting more new patients as it converts your visitors into bookings.
If you do not see more new bookings from your website, it may be time to ensure that your content is not only optimised for SEO but that it’s also packed with calls-to-action or CTAs that invite your visitors to engage with you.
SEO helps your website gain visibility and drives traffic, but CTAs are equally important because they finish the job and invite your visitors to become patients.
A call-to-action essentially encourages your visitor to take the next step in engaging with you. They are generally short phrases that invite your prospective patient to take some sort of action to move forward with your dental practice.
You should include CTAs throughout your content on your home page, a landing page, service description pages, or your blog content.
Before you add your CTAs, decide what type of outcome you’re looking for. For example, do you want to provide information with an e-book? Are you encouraging your prospective patient to book their next dental appointment? Do you have a newsletter you’d like them to subscribe to?
Whatever the action is you would like them to take will be how you construct your CTAs. Here are some things you might want your CTAs to focus on:
CTAs are generally short phrases using verbs to inspire your reader to act. Some examples might be:
Keep your CTAs short, friendly, and lead with action words so your reader understands the next steps in staying engaged with you.
As a general rule to ensure you remain within AHPRA’s guidelines, avoid using demanding, time-focused words like ‘now’ or ‘today’ in your CTAs.
CTAs are only a small part of creating an effective website that helps you meet your marketing goals. Keeping your website fresh, relevant, and updated requires ongoing attention. If you need more help or don’t have time to worry about marketing at all, your team at GDW can do the hard work for you. Contact us to learn more about how we can take the guesswork out of marketing and help you reach your goals.