Entries by tim

Picking the Right Look for your website

Having a quality website for your practice is extremely important these days. Your website is the first impression you are giving to potential patients so showing them your originality while also displaying your competence will give you a leg up against your competitors. The Visual Hook Chances are that the first glance someone takes at […]

Creating A Brand Guide

Each practice is unique in their own way and this should be reflected in their brand style guide and the way they execute it.  Some practices only make it about the visual aspect of their brand, while others include more background information and the tone of voice of their business. Estimate what elements you would […]

Has Your Website Undergone a Health Check-Up?

In this day and age, maintaining a good website is crucial for a dental clinic’s success. However, many practices fall behind on the upkeep of their page, causing them to miss out on some unearned profits. It only takes users around 8 seconds to form an opinion about your practice based website. It is imperative […]

What is SEO, Anyway?

Many business owners with a website may have heard about SEO, and that’s it’s a great option to gain visibility for your site. This sentiment is very true, but it’s still important to make sure your clinic knows what SEO is and how it works before your team decides to add SEO to your marketing […]

5 Ways to Prioritise Marketing in 2019

2019 is just around the corner, and with 2018 wrapping up, it’s time to think about new marketing goals for your practice going into the new year. There are a lot of marketing options out there. Where should you start? To make it a bit easier for your dental clinic and staff, our team has […]

Facebook Reviews are Now Called ‘Recommendations’

Over the last few months, you may have noticed a change in the way reviews are submitted and rated on Facebook. In September, Facebook introduced its new review system called ‘recommendations’. Instead of rating a service between one and five stars, you are now asked to simply indicate whether or not you would recommend the […]

Getting More Patient Appointments with Google Posts

The primary goal of any well-planned online marketing strategy is to bring more new patients into the practice. Beyond that, ranking well in search engines such as Google will help your dental clinic gain recognition within your community. A strong Google My Business listing is part of gaining online visibility, and new features to take […]

Why Reviews Matter

Reviews are quickly becoming one of the most influential factors in how potential customers choose your business. One important aspect to note is that not only are people using them, but search engines are also using them to impact rankings. We will talk about how people use them, how search engines use them, and how […]

The Importance of Online Citations for SEO

Why Are Citations Important? You have decided you want to start an SEO campaign and you want your dental practice to rank highly on search engines such as Google and Bing. Where do you start? One of the more important factors of SEO is building citations. A citation is a listing on an online directory […]