Last updated on October 17th, 2020 There are a few easy ways to tell if your website needs to be updated to match best practices, user-friendliness, and functionality. Keep this eBook handy when evaluating your website!
Last updated on November 6th, 2020Navigating the world of digital marketing can be challenging for a small business – there’s a lot to it, and it’s changing at a dizzying rate. With so many ways to market your practice online, it can seem overwhelming. The many options include PPC, which stands for pay-per-click. What is […]
As of April 12th, 2018 Google changed their review guidelines to state that review-gating is no longer allowed. These guidelines now read: “Don’t discourage or prohibit negative reviews or selectively solicit reviews from customers.” Many of our clients use 3rd party review platforms to help them generate reviews from their patients. A large percentage of […]
Showing up in Google search results can be difficult. There are so many factors that affect the way your site ranks that it can appear overwhelming. When coming up with a strategy to improve your site’s SEO, you might want to start by thinking locally! While ranking organically is certainly important, ranking locally might be […]
Last updated on November 6th, 2020Here at Great Dental Websites, we provide SEO for practices in all types of markets. When it comes to dentists who are located in larger cities, a specific common concern tends to arise when campaigns begin to gain traction. It usually goes something like this: “I want to be ranked […]
Anyone who has a website has asked themselves this question before, whether your site is eight years old or two. When is it time for an overhaul of my site? Unfortunately, there isn’t a one-size-fits-all answer because it depends on the age of your site, what industry you’re in, and what your patients need or […]
Last updated on November 6th, 2020Oftentimes a dentist's biggest concern is his or her ability to attract new patients. In reality, the ability to get those patients back in the door for a second, third, or fourth visit is what provides your business with the loyal patient base and recurring revenue every practice needs to […]
Last updated on November 6th, 2020FAQ pages, though seemingly simple, can provide significant value to your customers and your business. A well-thought-out FAQ page will not only help you answer your customers’ questions, but can also save you time, establish your expertise, and drive traffic to your website. The Purpose of FAQs FAQ pages typically […]