Picking the Right Look for your website

Having a quality website for your practice is extremely important these days. Your website is the first impression you are giving to potential patients so showing them your originality while also displaying your competence will give you a leg up against your competitors.

The Visual Hook

Chances are that the first glance someone takes at your website determines whether they will stay or leave. It is imperative that the top of your page has a visual hook: something that instantly draws the viewer in to explore and learn more.

Originality and Brand Consistency are Key

Stay true to your brand image. Make sure that the color schemes, photos, and all kinds of content fall under a similar pattern. However, avoid making everything a carbon copy because that can easily become boring. Find the perfect balance of consistency and refreshing subject matter. Don’t utilize the first stock photos you find on the internet, do some searching and put a little more work in so that your website doesn’t look like 3 million others. Make sure everything posted on your web page is in line with your practice’s core values and mission.

Consider Your Target Audience

Whether it’s in your photos or your written content, viewers will want to identify with what they are seeing. Consider what your target market looks like, and make sure that they have some representation in the photos included on your website. Acknowledge the education level, gender, income, and more of your audience and try to base your writing and content around that as well.

Color Scheme

Color affects emotion. For example, yellow is optimistic and youthful, or blue gives a feeling of trust or security. Make sure to take this into consideration when deciding on your color scheme. Assess what emotion you want your brand to communicate, and then base your color scheme around it. Your brand value will be associated with the colors you choose.

Call to Action

Hopefully the goal of your website is to have the viewer take some sort of action, such as coming to a location or filling out a survey. It’s important that there is a clear promotion for an immediate response. Without a call to action, the audience doesn’t feel the push to become a patient or to purchase a product.

Don’t Overdo It

Being bombarded with pictures and information when looking at a website is overwhelming. Make sure to limit the amount of data on your page and organize it in an aesthetically pleasing way. Remember: quality over quantity.

With a bit of trial and error, you can find the perfect website design that fits the way you want your patients to perceive you. One last tip for your web page is to also make sure that it is compatible for a mobile device. Something that looks amazing on a laptop might look awkward on a mobile. Triple check all aspects of your website to make sure it is flawless to both you and your viewers.

Contact Great Dental Websites to help you create your website today.

Creating A Brand Guide

Each practice is unique in their own way and this should be reflected in their brand style guide and the way they execute it.  Some practices only make it about the visual aspect of their brand, while others include more background information and the tone of voice of their business. Estimate what elements you would like to include to make your guide stronger for both your employees and your patients.

What Is A Brand Guide?

A brand style guide is a document or compilation of documents that outline a brand and the way it is to be presented. This includes both instructions on the visual aspect of the brand and the style of your content. Essentially, a brand style guide is a visual content guide plus a content style guide.

Why You Need One

Creating a style guide helps create consistency across every platform and area of your practice. This regularity contributes in generating trust and loyalty in your patients; the more they see the brand, the more they remember it and want to utilize its goods or services. Inconsistency confuses viewers and makes it harder to create a strong bond with them. Creating a brand guide also ensures that all employees are following the exact image you want the brand to have.


There are many components that are necessary in a style guide. However, some practices add extra descriptions of their brand so that patients can understand the core competencies easier. You can start off with a brand description in a short sum up, and you can add a mission statement (what defines you as a company).  Don’t make these elements too long, instead give a concise image to your employees and your patients of what the brand is made up of. It is important that you define your brand’s voice and tone. You can do this by plainly stating it, or you can imply a tone of voice throughout your brand guide. You may also want to include your practice’s values, target audience, vision, and any helpful descriptors of your brand image.

Logo Design and Variations

Your logo is an essential piece to your company that helps consumers identify and remember your brand. In your brand guide, specify and display your main logo while also including the preferred sizing and placement of it. You can also include how the logo should not look, so that referring back to the guide is as clear as possible with no room for error. However, practices usually don’t have only one logo, but instead also include variations of it as well with specified times to use each emblem.


Another very important way to give more style to your brand is through the fonts you choose for any writing to represent you. Make sure that the font and style closely aligns with your brand image and the core competencies of your practice. Outline when it is appropriate to use certain kinds of fonts, and clarify when things like bold or italicize are okay to use. 

Color Palette

Determining your brand’s color palette will help immensely with keeping a consistent feel to your business. Most practices make sure to keep around 4 main colors to represent their brand, with different hues that stay similar to those of the logo. In your brand guide, show examples of your colors and the way they are utilized. Also, make sure to describe how these shades can be recreated by including things like the color name, number, and print color.

If your brand has any major changes, it is important that you make sure to outline that in your brand guide. These style guides help to show your employees, patients, and viewers the unique aspects of your practice. Take your time to create a brand guide that covers any formatting or design that will be utilized by your practice.